Pop culture specialist launches premium capsule range inspired by brand.
Hasbro has teamed up with pop culture retailer Zavvi for the launch of a Transformers premium capsule range of Autobot vs Decepticon t-shirt designs.
The first in Zavvi.com’s retro-themed capsule ranges, the Prime collection features Japanese Kana script and classic TV nostalgia, as well as both good and evil favourite characters.
“We are thrilled to be working with Zavvi, the ultimate fan destination, to launch this fantastic collection of retro t-shirts,” said Nikki Gie, director of UK consumer products at Hasbro. “This exciting collaboration comes as the iconic Transformers brand celebrates its 35th year and is the ideal gift for fans ahead of the Bumblebee DVD release in May.”
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