Fresh Del Monte is collaborating with ZAG and its global brand Miraculous on a new promotion that will reach millions of shoppers and fans across Europe.
The partnership will allow Fresh Del Monte to add a touch of adventure to the packaging of its product lines which will feature the show’s superheroes and offer shoppers a chance to win a range of prizes. These will include a family trip to Paris or a digital interactive tour of the French capital.
Shoppers can enter to win these top prizes by scanning the QR code on the Del Monte labels or by visiting www.freshdelmontefun.com. In addition, there will be numerous contests related to the collaboration on the brand’s social media pages.
The promotion will run from 1 June until 30 September 2023, and will be supported by social media campaigns, online videos, print advertising and POS activations.
“Fresh Del Monte is synonymous with innovation, quality, freshness, and reliability, and we are delighted to offer our fans the opportunity to eat healthy while having fun,” commented Hyde Schram, vp global partnerships at ZAG. “The upcoming movie release will thrill fans of superhero movies everywhere and offers them a chance to win a trip to the enchanting city of Paris, the home of our heroes.”
Thierry Montange, marketing director at Fresh Del Monte Europe and Africa, continued: “At Fresh Del Monte, we are constantly looking for strategic partnerships to encourage children to eat more fruits and vegetables. That’s why we’re excited to partner with the Miraculous franchise across Europe to connect the fantastic adventures of Ladybug and Cat Noir with the healthy snacking options that our products provide for the younger ones.”
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