YuMe Toys has further expanded its team, welcoming Nicoletta Minella as sales manager for the EMEA region.
Nicoletta (pictured) brings a wealth of licensing and retail experience across the UK and EU countries, having worked for Funko and most recently NBC Universal as account manager.
In her new role, Nicoletta will collaborate closely with Daniel Petcu, EMEA sales director, to drive business expansion across the region and spearhead the direct-to-retail strategy YuMe Toys launched earlier this year.
“I’m incredibly excited to be joining YuMe Toys at such a pivotal time,” commented Nicoletta. “We have big ambitions to build on the company’s success and continue delivering the ‘on-trend’ products YuMe Toys is known for. The EMEA market is fiercely competitive, but with the talent and passion of this team, I’m confident we’ll reach both our short- and long-term goals.”
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