YuMe Toys is gearing up for its most ambitious year yet, following two years of strong growth.
Kicking off 2025 with four major toy trade shows, the company is set for a dynamic year ahead. In the next quarter, YuMe will exhibit at Feria Juguete in Madrid (April), followed by LA Spring Previews, Toys Milano in Italy, Toymaster in the UK and Licensing Expo in Las Vegas (May).
YuMe has strengthened its EMEA presence through a successful direct-to-retail strategy and expanded distribution networks. Key partnerships, market growth and year-round showrooms in London, Los Angeles and Hong Kong have solidified its position in licensed collectables.
The company’s portfolio includes IP from Disney, Marvel, Netflix and Sanrio, as well as a number of anime franchises.
Key collectables for 2025 include Stranger Things (final season in Q4), Squid Game (aligned with season 2 and upcoming season 3) and Hello Kitty & Friends, while stand out lines feature Harry Potter, Spy Family and Disney favourites Lotso, Stitch and The Nightmare Before Christmas.
“Our strategy has focused on growth and trade show presence across Europe and beyond, and it’s paying off,” commented Daniel Petcu, EMEA sales director. “Our exceptional sales team – supported by local teams in Germany, Benelux, France, Iberia, and Italy, plus showrooms in London, Milan and Paris – continues to drive our vision forward.”
The company is set to enter Q2 with its largest collection ever, with its expanding flagship line-up including Hero Box, DZNR plush, Mystery Capsules, Bobble Hero, Squish Hero and Pocket Hero.
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