Leading the way to a major push in Latin and South American consumer markets, Konami Cross Media has signed sub agent representation agreements with Angelotti Licensing and Mon Licensing for the Yu-Gi-Oh brand.
The agencies are both highly experienced in anime licensing, merchandising and promotions in the regions.
The announcement was made by Jennifer Coleman, vice president of licensing and marketing at Konami Cross Media.
With over 30 years of experience, Angelotti Licensing – headed by Luiz Angelotti – specialises in the development of strategies and the implementation of programmes for anime IPs. The company has been the winner of various awards from the industry association in Brazil, including the Best Licensing Agent Award and the Best Licensed company Award. Luiz and his team will be overseeing the development of licensing for Yu-Gi-Oh in Brazil.
Meanwhile, Mon Licensing – headed by Andres Mon – is a company with 30 years’ experience in the licensing market, promotional development, product lines for exclusive sale to department stores and events/exhibitions related to the world of entertainment. Based in Panama with offices in Mexico, Guatemala and Colombia, Mon Licensing has come onboard as the sub agent for Latin America.
One of the first deals in the region is with Ropa Viva, making it Konami Cross Media’s first local licensee. The company is developing a line of Yu-Gi-Oh clothing for Mexico.
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