YouTube stars Sidemen team with Paramount and Teenage Mutant Ninja Turtles

Paramount Consumer Products and Experiences UK is set to release a new Teenage Mutant Ninja Turtles collection in collaboration with YouTube superstars The Sidemen.

The new range of TMNT-inspired clothing and boxing accessories will be a key focus of The Sidemen’s new retail store opening in the Birmingham Bullring on Friday 4 October.

The range includes a series of 13 exclusive designs on t-shirts, hoodies and jackets, alongside a selection of boxing accessories including gloves and wraps.

The launch highlights the enduring popularity of the franchise and its characters among a new generation of fans and follows the release of Tales of the Teenage Mutant Ninja Turtles, the latest chapter in the Turtles’ onscreen adventures airing on Nickelodeon and streaming on Paramount+.

With over 140 million subscribers worldwide, British YouTube group The Sidemen – consisting of internet personalities KSI, Miniminter, Zerkaa, TBJZL, Behzinga, Vikkstar123 and W2S – opened their first physical store in July 2023.

To mark the launch of the range on the new store’s opening day, costume characters of Leonardo, Raphael, Donatello and Michelangelo will be at the Bullring at intervals throughout the day. Fans will be able to pose for pictures alongside their reptilian heroes and the Shellraiser vehicle.

“The Teenage Mutant Ninja Turtles are some of our most iconic and well-loved characters, so it felt natural for us to collaborate with the UK’s biggest YouTube stars, The Sidemen, on this new range,” commented Rebecca Jenkins, vp consumer products UK and Ireland, Australia and New Zealand, Israel and South Africa. “From t-shirts to boxing gloves, there’s something for everyone, and we can’t wait for fans to get their hands on it.”

Matt Peters, Sidemen Clothing md, added: “The Sidemen teaming up with TMNT works so well. We’ve had a lot of fun on our journey through the world of TMNT, it’s been an amazing nostalgia trip for us all and we can’t wait for everything to unfold now. It’s been a pleasure to work with the wonderful licensing team at Paramount once again.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow us on LinkedIn and on Instagram (@licensing_source).

MORE NEWS
B&LLAs2025500x500
 
The event will take place on Thursday 24 April at the Royal Lancaster London, where the assembled audience of retailers, licensees, brand owners and industry executives will celebrate the achievements of the 219 finalists across 22 categories, as well as witnessing the crowning of this year's Brand Ambassador....
BeanstalkJuliusK9500x500
 
Beanstalk will look to leverage JULIUS-K9's strong brand equity to extend its offering into key categories across the UK and Europe including pet food, vitamins, bedding, cages and travel products....
BobMarleyfragrance500x500
 
"This collection is a tribute to our legacy and how we continue to inspire people, creating a sense of calm and togetherness that lasts across generations."...
BrandLicensingForDummies500x500
 
Available from 19 May in print and digital formats, the book - written by Steven Ekstract and Stu Seltzer - is aiming to become an essential resource for anyone looking to understand, enter or expand within the fast growing world of licensing....
PeterRabbitWildBrainCPLG500x500
 
Under the agreement, WildBrain CPLG will manage the consumer products programme rights across merchandise, promotions, digital and experiences....
GrindClueless500x500
 
Coffee company, Grind has unveiled its latest limited edition collection, teaming with Paramount Pictures' Clueless to commemorate the film's 30th anniversary and the launch of Clueless, The Musical in London's West End....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.