Retail Monster on board as YouTuber brothers look to extend success into consumer products.
Haven Global has secured a deal with Retail Monster to become the exclusive US licensing agent for YouTube hit, Vlad & Niki.
One of the fastest growing YouTube channels in the world – the English channel alone boasts 19.5 billion views and 39.8 million subscribers, with over 140 million monthly views in the US across all channels – the two brothers (aged seven and four) are now looking to extend their popularity into the consumer products space.
“We are thrilled to be joining forces with Retail Monster to grow the US retail and licensing strategy for the next generation of YouTube stars,” commented Tom Punch, md of Haven Global.
Michael Connolly, founder of Retail Monster, added: “We are extremely proud and beyond excited to be collaborating with Haven once again, as we collectively build Vlad and Niki into an A+ level brand.
“As content consumption behaviour and habits of kids and family continue to evolve and change, our focus will be to develop, design and launch innovative consumer products and promotional programmes to fans in the States with this engaging and fun-loving family.”
Vlad & Niki’s global reach sees them achieve four billion views per month, amassing 90 million subscribers across 12 languages via their 15 YouTube channels. The videos centre on the brothers’ daily adventures, which are brought to life with fun special effects and animation, superhero narrative, toy testing and catchy songs.
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