This ad will be closed automatically in X seconds.

Xilam looking to build on Asian market success

Company secures raft of sales in region across its kids’ catalogue.

Xilam Animation is looking ahead to further growth across the Asia markets, having secured a number of new broadcast deals for its key kids’ properties.

First up, ahead of its premiere next year, Xilam has signed a presale for its new animated series Mr Magoo. In 2018, Cartoon Network Asia will air the 78 x 7-minute series in the following territories: Southeast Asia, Korea, Taiwan, Japan, Australia, India and Indian subcontinent, as well as New Zealand.

Cartoon Network Asia has also taken seasons six and seven of Oggy & the Cockroaches, which will launch on the network’s channels next year. Previous seasons of Oggy & the Cockroaches are currently airing on Cartoon Network, Nickelodeon, Netflix and Amazon in Asia.

Meanwhile, Chinese distributor Jetsen Huashi Wangju Kids has picked up the digital rights to season one of Xilam’s Zig and Sharko. The series is due to be released next year in China across their VOD platforms.  Seasons 1 and 2 of Zig and Sharko are also earning top ratings on the Disney Channel in Southeast Asia, Japan and South Korea.

Also in China, UYoung is airing Oggy & and the Cockroaches, while it has also secured TV and VOD rights to preschool show Paprika and kids’ wildlife series, If I Were An Animal for next year.

The company also continues to make its mark in India – over the last 12 months, Xilam shows have been sold to Nickelodeon, Disney Channel, Cartoon Network and Sony, as well as local Indian VOD platforms including Amazon India, Alt Digital and Hungama. Almost every Xilam property is airing in the country.

Marc du Pontavice, founder and president at Xilam Animation, said: “Asia is an important region for us and we are thrilled to be expanding the presence of our programming there in 2018.

“We’ve had so much success with our shows to date and look forward to building on that next year.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
LEGOStitch500x500
 
Licensed Toys continued to play a key role in shaping market dynamics during 2024 - they make up 35% of overall total market share, up by 3%, thanks to the likes of Lilo & Stitch, UEFA, Despicable Me/Minions, Bluey and Sonic....
SpideyHeroToys500x500
 
With Licensed Toys now representing over a third (35%) of all UK toy sales, popular entertainment IP were well represented in the Hero Toys list....
LucySalisburyFunko500x500
 
Funko's Lucy Salisbury talks toy fair plans in London and Nuremberg, new launches and making the most of seasonal opportunities....
IFFutureForecast500x500
 
Future Forecast 2025 identifies key opportunities for brands, including the rising focus on family wellbeing, the power of sensory marketing and the bridging of physical and digital experiences....
BrioBuilder500x500
 
Revealed at Toy Fair yesterday (21 January), the Apollo Saturn V construction set includes 91 pieces for open-ended building and imaginative play....
MermaidMagic500x500
 
Headstart International has secured a new partnership with entertainment studio Rainbow to develop and distribute a toy line for Netflix property, Mermaid Magic....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.