Lansay appointed as master toy partner with products launching in France in 2018.
Xilam has welcomed Lansay as the new master toy partner for its flagship brand, Oggy & the Cockroaches.
As a first step, the deal will see Lansay producing and distributing traditional plush, electronic plush, a full line of 3D plastic figurines, plus board and card games in France in Q1 2018.
The release of the product at retail will follow the relaunch of the show by Gulli in France.
Xilam’s recent deal sees Lagardère Active taking on exclusive broadcasting rights in the country for all seasons across the Gulli and Canal J channels. This includes the upcoming fifth season, Oggy through the Ages.
Marie-Laure Marchand, svp of global licensing at Xilam, said: “We’re thrilled to be working with Lansay. They are a leader in children’s licensing and the ideal partner to launch a collection of toys for Oggy & the Cockroaches’ fans.
“Oggy & the Cockroaches is a well-known and successful brand in France and across many territories globally, and we believe this represents a remarkable consumer products opportunity.”
Serge Azoulai, ceo of Lansay, added: “Lansay is a family company that has passionately been bringing branded and licensed products to the French toy and game market for 45 years.
“We are recognised for our creativity and the quality of our products, and we are delighted to be partnering with Xilam on Oggy & the Cockroaches.
“As master toy partner, we look forward to working with Xilam and Lagardère to drive the success of such an iconic franchise.”
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