WWE and Enfield Town Football Club have revealed a one-year agreement that will see a first of its kind partnership spanning the 2021/22 football season in the UK.
Players at the club – which became the first supporter owned football club in the country in 2001 – are now wearing the NXT UK crest of their matchday shirts.
The 2021/22 Enfield Town Football Club 20th anniversary home shirts were first revealed online by evp global talent strategy and development, Paul ‘Triple H’ Levesque (pictured).
“The launch of WWE’s UK Performance Center in 2019 saw the roots of NXT UK firmly grounded in Enfield and through this partnership we are thrilled to continue supporting the Enfield community,” said Michael Levin, WWE vp international. “Enfield Town FC and WWE share an intrinsic value of putting fans at the heart of everything we do, a vision of supporting the next generation of talent in sport and entertainment, and a goal of putting smiles on the faces of our fans.”
The NXT UK crest will appear on both the First Team’s home shirts and the Women’s Reserve Team Home shirts. NXT UK will also be visible in branding around the Queen Elizabeth II Stadium, various digital club properties and in community events planned to take place throughout the season.
Paul Reed, chairman at Enfield Town Football Club, added: “For a fan-owned club committed to delivering a sense of community and entertainment to the local area, to have a partner with the magnitude and ethos of WWE is truly special.
“Our vision is one of inclusivity and equality for all and to be a social centre for Enfield, and we welcome NXT UK as part of the family in our 20th anniversary year.”
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