Baby Cow, the team behind CBeebies hit Wussywat the Clumsy Cat, is heading to Brand Licensing Europe with the aim of kicking off the licensing drive for the property.
Airing since June, the show had 600,000 downloads on iPlayer in the first four weeks and has consistently been getting high viewing figures, with 25% of the two to five year old audience share. A further 26 five-minute episodes are due to be delivered in October, bringing the total to 52.
A games partner is already on board, with Player Three having released an app of five games, which featured in the iTunes top ten shortly after release. More games and add-ons are planned, while the company also believes Wussywat lends itself well to books, toys and apparel. To this end, it is looking to appoint a licensing agent to handle the brand.
Distributor Aardman Animations will also be taking the show to Mipcom Jr to build on the existing sales success. BBC Worldwide, meanwhile, is taking Wussywat to over 50 territories on its CBeebies Global Channels in South Africa, Poland, Australia, New Zealand, Asia and Latin America.
Wussywat’s producer, Simon Quinn, said: “We think we have a unique product in our brand. The writing is genuinely groundbreaking with its classic cartoon irreverence and pre-school educative tone. Coupled with the charming design and loveable characters we think this makes Wussywat an extremely engaging and viable evergreen brand.”
