Denim brand Wrangler has teamed up with Mattel and its Hot Wheels property for a new collaboration.
The new ‘nostalgia driven’ collection follows on from Wrangler’s work with Barbie in 2023.
It includes jeans, coveralls, denim shorts, an all-over print shirt, long and short-sleeved motorsport inspired colourful tees, plus a limited edition Wrangler branded miniature die-cast ’85 Ford Bronco, reported The Industry.Fashion.
“Partnering with Hot Wheels has been a collision of heritage and horsepower,” said Holly Wheeler, vp of global marketing at Kontoor Brands (owner of Wrangler). “Tapping into the resurgence of motorsport and inspired by the classic American iconography and nostalgia of both brands, Wrangler x Hot Wheels hits the market at full speed and ignites a beloved pastime shared from generation to generation.”
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