WowWee expands Hasbro partnership for gaming brands

WowWee has expanded its partnership to bring more Hasbro gaming products to the outdoor play space.

Following the success of the Nerf Super Soaker RoboBlaster, the expanded line is being led with the Nerf Super Soaker Soaker Blast Slider, a 16-foot water slide with a built-in water blaster.

In addition, there is also the Nerf Super Soaker SkyBlast Target Sprinkler, as well as the Nerf Super Soaker Toss ‘N Splash, a family bean bag game that soaks anyone who misses their shot.

Meanwhile, after enjoying strong success with its Splash Games – including winning Outdoor Toy of the Year in 2022 with Twister Splash – WowWee has reimagined Hungry Hungry Hippos, turning the classic hippo feeding frenzy into a team sprinkler game, and Pie Face, with players wondering who will be the first to get splashed. New Twister JR Splash and Battleship Splash also join the previously announced Twister Splash, Operation Splash and Crocodile Dentist Splash.

On top of this, Monopoly Splash brings an inflatable life-size Monopoly board to the backyard, with players themselves being the game token. The 3D game board features two ways to play – classic Monopoly gameplay or a high energy obstacle course race.

“Families, retailers and media had such a tremendous response to last year’s line that we knew early on we wanted to expand on our partnership with Hasbro,” commented Michael Yanofsky, vp of sales at WowWee. “We’re thrilled to add our WowWee ‘wink’ and bring more innovation to the outdoor game and water toy categories.”

Jess Richardson, vp licensed consumer products at Hasbro, continued: “We are excited to partner with WowWee and drive innovation across Nerf Super Soaker and Hasbro Gaming in water play and activity. We look forward to making a splash in families’ backyards this summer.”

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