Harry Potter Invisibility Cloak comes out as winner on Top Rated by Kids Toy List.
Walmart has put Wow Stuff firmly in the spotlight in the US, with the retailer’s Top Rated by Kids Toy List seeing the company’s innovative Harry Potter Invisibility Cloak chosen for inclusion by the children.
Wow Stuff’s ceo, Richard North, was clearly delighted, commenting: “Walmart’s initiative has to be praised. This is about putting kids at the very heart of deciding what toys they really want, what they really love. I’m delighted that the Harry Potter Invisibility Cloak came out as a winner.
“Innovation, great licensed brands and demonstrable toys work. Just let the kids decide ahead of the usual toy marketing thrown at them and you will see what they really like. This is judged by kids for kids and Walmart are leading the way here.”
Richard continued: “Also, great to see those kids from all backgrounds, genders, abilities and demographics at the event along with their families – to see their jaws absolutely dropping when they saw our Mystery Golden Snitch being demonstrated was a joy to behold. Wow! Stuff is headquartered in Great Britain, but we have only ever seen ourselves as an international business and this proves that a small UK toy company can compete with the world’s largest toy companies on their home soil and have a fair playing field.”
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