The emoji company’s Marco Hüsges on developing business in new categories and retail focusing on new online business models.
LicensingSource.net chats to a selection of licensors and agents based outside of the UK to find out their takeaways from 2020, what the biggest challenges and opportunities are for licensing moving forward, their main aims for 2021 and what word they would use to describe business in both last year and this year.
Today, we head to Germany to get the views of Marco Hüsges, ceo, the emoji company.
“Business in 2020 was still very good. We saw a shift in revenues and developed business in brand new categories such as antibacterial products and face masks. 2021 will be an exciting year for the emoji brand with lots of news. We used our time wisely during the pandemic and focused on new business areas and analysed business potentials.
In 2021 I expect a lack of footfall with the standard retailers. Retail needs to focus on increasing online sales and offering new online business models. A strong social media presence and online product promotions will be essential, alongside smart online marketing activities to raise the awareness for products and services.
For 2020 I would use the term ‘surprising’ – no one would have ever thought that something like this would happen to mankind and that we are that powerless.
‘Gratitude’ would be the term I hope we can use at the end of 2021 – that we have been able to stick together as a society and to overcome this unexpected global pandemic.”
This feature originally appeared in the spring 2021 edition of Licensing Source Book. To read the full publication, click on this link.
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