This ad will be closed automatically in X seconds.

“World Book Day played a huge part in a healthy first quarter”

Rubies’ Georges Ghougassian talks big theatrical releases and World Book Day driving sales, plus ensuring stock availability is optimal heading towards Q4.

Now that we’re at the half time mark in 2022, LicensingSource.net asks a selection of licensees if the year is panning out as they anticipated in terms of opportunities and challenges, and what is the one thing they would like to achieve by the time we reach the all-important Q4 period.

Today: Georges Ghougassian, group director licence and brands, Rubies.

“We’ve started 2022 strongly thanks to big theatrical releases with The Batman and the halo affect off the back of Spider-Man: No Way Home.

World Book Day played a huge part in the accomplishments of a healthy first quarter. As official corporate partners, we were delighted to see the event celebrated across the nation and with this, an impressive influx of orders as consumers rushed to get costumes for their little ones.

One thing we’ve successfully achieved and continue to maintain is the availability of our products and distribution across EMEA. We want to continue making sure our stock availability is optimal for key seasons fast approaching in Q4, as it is fundamental to the roll out of our 365 strategy and enhancements to our ever growing ranges.

There are already very positive signs with stock coming in and the flow is set to be steady and available in the run-up to the busiest time of the year.”

This feature originally appeared in the summer 2022 edition of Licensing Source Book. To read the full publication, click on this link.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
LEGOStitch500x500
 
Licensed Toys continued to play a key role in shaping market dynamics during 2024 - they make up 35% of overall total market share, up by 3%, thanks to the likes of Lilo & Stitch, UEFA, Despicable Me/Minions, Bluey and Sonic....
SpideyHeroToys500x500
 
With Licensed Toys now representing over a third (35%) of all UK toy sales, popular entertainment IP were well represented in the Hero Toys list....
LucySalisburyFunko500x500
 
Funko's Lucy Salisbury talks toy fair plans in London and Nuremberg, new launches and making the most of seasonal opportunities....
IFFutureForecast500x500
 
Future Forecast 2025 identifies key opportunities for brands, including the rising focus on family wellbeing, the power of sensory marketing and the bridging of physical and digital experiences....
BrioBuilder500x500
 
Revealed at Toy Fair yesterday (21 January), the Apollo Saturn V construction set includes 91 pieces for open-ended building and imaginative play....
MermaidMagic500x500
 
Headstart International has secured a new partnership with entertainment studio Rainbow to develop and distribute a toy line for Netflix property, Mermaid Magic....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.