Range of products launch with clothing brand with sale proceeds going to the charity.
Moomin has joined forces with clothing brand Wood Wood to help raise money for Save the Children.
The three partners have created a capsule range of products for children and adults. All proceeds from the sale of the collection will go towards benefiting the work of the charity.
Items are being sold exclusively at Wood Wood stores, as well as online.
“I am so happy about the collaboration between Wood Wood and Moomin for Save the Children as it puts focus on those who are the most vulnerable and at the same time are our future,” said Sophia Jansson, creative director of Moomin Characters.
“Tove Jansson’s Moomin stories often centre around those who need comfort and attention, and on how important it is that they are heard and seen, and ultimately treated nicely.
“Wood Wood shares those values, and I am so thankful they wished to include Moomin in their campaign.”
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