This ad will be closed automatically in X seconds.

Winnie the Pooh ready for V&A takeover

Dedicated exhibition for character runs from December 9, 2017 to April 8, 2018.

A new exhibition focusing on Winnie the Pooh is due to open its doors at the V&A Museum on Saturday December 9.

Winnie the Pooh: Exploring a Classic will run until April 8, 2018 and features close to a century’s worth of merchandise for the much-loved children’s character from AA Milne.

The walls of the exhibition are also lined with scores of ink and pencil drawings of the characters and settings by EH Shepard.

The exhibition has been designed by Tom Piper, the theatre designer who created the installation of thousands of ceramic poppies made by the artist Paul Cummins, which filled the moat of the Tower of London to mark the centenary of the outbreak of World War I.

Merchandise on display includes toys and books of the wisdom of Pooh, plus a hand-painted Christopher Robin and Friends china tea set presented to the baby Princess Elizabeth in 1926.

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter.

MORE NEWS
TfLlunchbox500x500
 
Designed by creative agency Crush Creative, the guide includes a set of colourful, illustrated assets that draw on TfL’s heritage and serve as a toolkit for licensees developing products for young audiences....
Tulipop500x500
 
Tulipop Studios - creator and owner of the Icelandic character-based Tulipop IP - is growing into new markets having secured a number of fresh deals....
YakkaDee500x500
 
Rachel Bardill and Liz Keynes - both well known and respected family and children's brand strategists - have come on board to further drive awareness for the preschool show....
AliceBurden500x500
 
In her new role, Alice will be responsible for steering and driving forward the strategic and creative direction of Toon2Tango, focusing on storytelling and creative development....
job
 
H&A is looking to further strengthen its team with the appointment of a supply chain planner....
SManners500x500
 
Industry trade body, Licensing International has responded to Labour's Budget from earlier this week, saying that moving forward 'beloved brands' will be more important than ever before in providing a point of difference....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.