Posh Paws’ Laura Bull talks high hopes for Winnie and friends in Q4.
It’s the most wonderful time of the year – and arguably the most important for the licensing business.
But what three words come to mind when thinking Q4 trading in 2018 and why? The Source asked some key names for their feedback.
Today: Laura Bull, marketing manager, Posh Paws
“Winnie the Pooh – the buzz around the Disney movie Christopher Robin was unbelievable; product was flying off the shelves before the film was even released.
We have high hopes for Winnie the Pooh and all his friends in Q4.”
This feature originally appeared in the autumn 2018 edition of Licensing Source Book. Click here to read the full publication.
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