This year’s awards were held virtually, featuring 64 nominees across 13 categories.
The winners of the Licensing International Asian Awards 2020 have been revealed.
This year’s awards – which usually take place during Hong Kong International Licensing Show – were celebrated virtually and featured 64 nominees across 13 categories. They were judged by a panel of Asian licensing experts from all areas of the industry, followed by voting from the licensing community.
The winners of Licensing International Asian Awards 2020 are:
Asian Property of the Year – B.Duck (Semk Products)
Corporate Brand/Lifestyle Property of the Year – Mickey Mouse (Year of the Mouse, The Walt Disney Company China)
Digital Property of the Year – Honor of Kings (Tencent)
Entertainment Property of the Year, Animated – Frozen 2 (The Walt Disney Company)
Entertainment Property of the Year, Live Action – Street Dance of China (Alibaba Culture & Entertainment Group)
The Newcomer Award – Donglaiye (Shanghai Donglaiye Brand Management)
Licensed Promotion of the Year – Jingdong World Museum Super IP Day (The Metropolitan Museum of Art, National Gallery, Victoria & Albert Museum, Museum of Fine Arts, Boston / JD.com)
Location-based or Experiential Initiative of the Year – Yu Garden Mickey Lantern Festival (The Walt Disney Company China/Shanghai Yu Garden Huadeng Culture & Creative Group)
Retailer of the Year – Fujian Lixun Group (for B.Duck)
Licensee of the Year: Apparel/Footwear/Accessories – Chow Tai Fook Jewellery (for LINE FRIENDS)
Licensee of the Year: FMCG – Procter & Gamble (for Mickey Mouse, Year of the Mouse/SK-II Facial Treatment Essence Celebrating Disney’s Mickey Year of the Mouse)
Licensee of the Year: Housewares/Novelties – Razer (for Doraemon /Doraemon 50th anniversary limited series)
Licensee of the Year: Toys – Guangdong Qman Toys Industry (for Pokémon/Qman Keeppley Pokémon Series)
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