British brand, William Hunt Savile Row has revealed a move into new lifestyle categories including underwear, sleepwear, lounge wear and footwear.
Building on its heritage in formal and evening wear, the William Hunt brand has already successfully extended into casual wear, leather goods and fragrance.
Chris Evans-Pollard, founder of Three60 Brands, has been engaged by William Hunt to manage all brand licensing activity globally and will bring together carefully selected new partners to strategically extend the brand’s presence, as well as overseeing a brand refresh across social and ecommerce.
“As a long-term fan of the brand, it’s a privilege for me to be working with William and the team to consolidate and expand the brand licensing operations,” commented Chris. “Delta Textiles London, a global leader in intimates and apparel will create extensive collections of underwear, loungewear and sleepwear and Chapters Brand Group, the leading UK footwear specialist, will add a formal and casual footwear offering. We expect to announce more exciting new partners soon.”
Antony Nathan, director at Chapters Brand Group, continued: “A global brand worthy of major sports stars and Hollywood icons, William Hunt is well known for its innovative design and we’re delighted to be part of the journey with the new footwear collection.”
William Hunt added: “I am more excited than ever about the future. We are pleased to have appointed Chris to lead our licensing activity and delighted by the success he’s already had in adding two category-leading businesses to our team of partners.”
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