WildBrain is partnering with the LEGO Group to bring the popular franchises, LEGO Friends, LEGO City, LEGO NINJAGO and LEGO DREAMZzz to its YouTube network globally through its popular hub channels.
WildBrain is the first YouTube distribution partner for the content outside of LEGO’s own channels.
The new agreement marks the expansion of a longstanding strong relationship between WildBrain and the LEGO Group across animation production and television broadcast.
Fan-favourite LEGO content from dozens of seasons began rolling out on WildBrain’s YouTube network across multiple English-language hub channels in November, with further launches planned for channels in Latin American Spanish, Korean, Turkish, German, Japanese, Italian, French and Portuguese over the coming months.
Part of WildBrain’s extensive YouTube network, the hub channels deliver content to audiences based on themes, demographics and languages. Once fully rolled out, the LEGO content will have a reach of approximately 57 million subscribers across a group of WildBrain channels that enjoy an average monthly watch time of approximately five billion minutes.
“We’re excited to partner with WildBrain, bringing some of our most beloved franchises including LEGO Friends, LEGO DREAMZzz and LEGO NINJAGO to new audiences across their digital platforms,” commented Jay Shah, head of global content distribution at the LEGO Group.
Kate Smith, evp audience engagement at WildBrain, continued: “The LEGO Group’s own entertainment franchises are already hugely popular across the globe. We’re thrilled to partner with them to bring this amazing content to even more families on YouTube through our WildBrain channels.”
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