WildBrain teams with Samsung TV Plus in Australia and New Zealand

WildBrain is extending its position in kids’ FAST channels through an expanded partnership with Samsung TV Plus.

The company has launched new channels on Samsung’s FAST platform in Australia and New Zealand for Teletubbies, Strawberry Shortcake, Caillou, Sonic and Super Mario.

In addition, 27 new channels for WildBrain properties are planned to launch on Samsung TV Plus in multiple international territories later this year.

Among the channels launching, those coming to Samsung TV Plus in Europe include Strawberry Shortcake (UK) and Sonic (UK, Italy), while in Latin America (Brazil, Mexico), Samsung TV Plus will be the home for dedicated Teletubbies and Strawberry Shortcake FAST channels.

The new channels will add to the 29 channels already on Samsung TV Plus across the US and Canada, UK, France, Germany, Spain and Italy, nearly doubling the number of WildBrain channels on the platform while expanding WildBrain’s FAST audiences in new territories.

“FAST is a cutting-edge and strategic opportunity for IP owners to engage their fans wherever they’re watching, with ‘always on’ channels serving up dedicated, 24-7 streams of content in a curated kid-safe environment,” commented Lara Ilie, vp AVOD and FAST at WildBrain. “We’re delighted to extend our position as the leader in the FAST space for kids’ brands through this expansion of our partnership with Samsung TV Plus.”

Since launching its FAST strategy, WildBrain has driven growth on its channels to 7.5 billion minutes watched in 2023, up from 502 million in 2019.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow us on LinkedIn and on Instagram (@licensing_source).

MORE NEWS
B&LLAs2025500x500
 
The event will take place on Thursday 24 April at the Royal Lancaster London, where the assembled audience of retailers, licensees, brand owners and industry executives will celebrate the achievements of the 219 finalists across 22 categories, as well as witnessing the crowning of this year's Brand Ambassador....
BeanstalkJuliusK9500x500
 
Beanstalk will look to leverage JULIUS-K9's strong brand equity to extend its offering into key categories across the UK and Europe including pet food, vitamins, bedding, cages and travel products....
BobMarleyfragrance500x500
 
"This collection is a tribute to our legacy and how we continue to inspire people, creating a sense of calm and togetherness that lasts across generations."...
BrandLicensingForDummies500x500
 
Available from 19 May in print and digital formats, the book - written by Steven Ekstract and Stu Seltzer - is aiming to become an essential resource for anyone looking to understand, enter or expand within the fast growing world of licensing....
PeterRabbitWildBrainCPLG500x500
 
Under the agreement, WildBrain CPLG will manage the consumer products programme rights across merchandise, promotions, digital and experiences....
GrindClueless500x500
 
Coffee company, Grind has unveiled its latest limited edition collection, teaming with Paramount Pictures' Clueless to commemorate the film's 30th anniversary and the launch of Clueless, The Musical in London's West End....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.