WildBrain has teamed up with acclaimed British fashion designer Christian Cowan for a Teletubbies collaboration, which builds on the recent momentum generated for the colourful quartet following the brand’s 25th anniversary celebrations in 2022.
The limited edition Teletubbies collection features the characters in signature fashion poses printed on every day elevated essentials including hoodies, t-shirts and denim.
In addition, Christian has created a pair of knee-high boots in tribute to his favourite Teletubby – Dipsy – in neon green plush fabric. The deal was brokered by WildBrain with H&S on behalf of Christian Cowan.
The designer – who is renowned for his exuberant and whimsical designs – was inspired in creating the new collection to merge the Teletubbies with iconic, playful fashion campaigns that featured on billboards and magazine pages in the early 90s when the brand first launched.
The collaboration reunites him with the brand after the appearance of the Tinky Winky costume character at an exclusive behind the scenes tour of Christian’s show at New York Fashion Week in September 2021.
“We’re absolutely thrilled to be partnering with Christian on this new Teletubbies fashion line,” commented Jim Fielding, chief marketing and brands officer at WildBrain. “Christian’s vision as a designer is unparalleled, and his playful, creative sensibilities are an ideal match for the Teletubbies. At WildBrain, we want to ensure all Teletubbies fans have the opportunity to celebrate their love for the brand, both on and off screen.
“Christian has created an innovative and stylish line that adult fans are sure to love, while younger fans now have plenty of new opportunities to engage with Tinky Winky, Dipsy, Laa-Laa and Po through our new content on Netflix and YouTube.”
Christian Cowan added: “I grew up watching the Teletubbies, so being able to combine that nostalgia with my passion for fashion is a dream come true. The characters’ fun, playful personalities match my own design aesthetic, so I’m excited to launch this new collection to show the Teletubbies in a new light and celebrate them as the stars that they are.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.
