WildBrain CPLG has been appointed by Etablissements Peugeot Fréres and its subsidiary Peugeot Fréres Industrie to represent the Peugeot brand globally across selected lifestyle categories including home and garden, electricals, sports equipment, toys and infant products.
The Peugeot brand specialises in home and family equipment including kitchenware, DIY, sports accessories, outdoor furniture and luggage among others.
WildBrain CPLG will explore strategic licensing opportunities to continue to extend the brand, through its Corporate & Lifestyle brand representation and management team, ASPIRE.
“We see significant opportunities to bring premium partners onboard building on Peugeot’s position in lifestyle products, both in European territories as well as new markets,” commented Meike de Vaere, svp partnerships and business development at WildBrain CPLG.
Thibault Martin-Dondoz, ceo at Peugeot Fréres Industrie, added: “We are happy to partner with WildBrain CPLG’s seasoned team for this ambitious programme to push forward our selective licensing activity internationally.”
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