Agency tapped to represent established cleaning technology brand across Europe.
WildBrain CPLG has been signeded by Alfred Kärcher SE & Co. KG to represent its cleaning-technology brand Kärcher across Europe.
Under its Lifestyle division, WildBrain CPLG will develop a licensing programme for Kärcher targeting adults and kids across categories including workwear, role-play toys and promotions.
Kärcher is best known for products including pressure washers, window vacuum cleaners and hard floor cleaners among others. Its products are sold by over 130 companies across 72 countries.
“Kärcher has an impressive reputation for quality, reliability and innovation globally which gives the brand significant potential in the licensing space across multiple categories and demographics,” said Victoria Whellans, group brands director, WildBrain CPLG Lifestyle. “We’ve already had a great deal of interest in the brand and look forward to sharing more details on the first wave of collaborations shortly.”
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