This ad will be closed automatically in X seconds.

Wild in Art teams with Walker Books on We’re Going on a Bear Hunt trail

Global art producer, Wild in Art has teamed up with Walker Books on two new art trails for We’re Going on a Bear Hunt.

The new trails in Kingston and Birmingham will follow on from the successful We’re Going on a Bear Hunt art trail in Leeds, which ran during summer last year.

The ongoing partnership will see 10 bear sculptures visit the Greater London town of Kingston for a trail delivered alongside Kingston First from 29 March to 7 June inviting residents, workers and visitors to explore Kingston’s streets, parks, and landmarks in search of them, before travelling up the M6 to Birmingham city centre where they will reside between 1 July and 30 September as part of a trail funded by Central BID Birmingham, with more to be announced later in the year.

Independent research into the impact of the Leeds Bear Hunt found that the trail delivered a direct economic benefit of £5.09 million for the city with a GVA (Gross Value Added) of £2.3 million. More than 147,060 residents and visitors actively engaged with the trail with many thousands more exposed to the trail during the nine weeks the Bear sculptures were on display.

For the Kingston and Birmingham Bear Hunts, the sculptures have been designed by 10 different artists, with five used in the Leeds trail and five new bears showcasing never-before-seen artwork that captures light-hearted and thought-provoking themes including diversity, sustainability, climate change, biodiversity and more.

“Wild in Art truly excels in creating captivating sculpture trails like no other,” commented Pindy O’Brien, international licensing and market development director at Walker Books. “Their exceptional work in Leeds speaks volumes, and we couldn’t be more excited to collaborate with them to breathe life into our storybook in numerous towns and cities. It offers families a wonderful opportunity to immerse themselves in art and nature, all while keeping the kids entertained and smiling during their Bear Hunt adventure.”

Charlie Langhorne, md and co-founder of Wild in Art, added: “We’re delighted to be working with Walker Books to bring the much-loved We’re Going on a Bear Hunt to life through a 3D canvas. The partnership is a great endorsement of the cultural benefits of our events, which bring fun, free, art galleries to communities and unique opportunities for artists and brands to reach new audiences.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
POPMoomin500x500
 
The partnership is part of the Moomins’ 80th anniversary celebrations in 2025 and marks the first of two collection releases, with the second due to debut in spring 2025....
HAAmbassadorsgroupshot500x500
 
The first ever celebratory lunch for the Honorary Achievement winners from The Licensing Awards and the Brand Licensing Ambassadors from the Brand & Lifestyle Licensing Awards took place yesterday (20 November)....
PeugeotWildBrain500x500
 
WildBrain CPLG will represent the Peugeot brand globally across selected lifestyle categories including home and garden, electricals, sports equipment, toys and infant products....
LFquizwinners23500x500
 
Taking place on Thursday 28 November at Lords Cricket Ground, a host of companies have pledged their support....
MrMenLittleMissgroup500x500
 
French studio, Watch Next Media has signed a far reaching deal with Mr. Men Little Miss, securing the TV and VOD rights to develop a new 2D animated preschool comedy series....
PaddingtonH&M500x500
 
The deal was brokered by Lit Licensing Agency, Studiocanal Kids & Family's Scandinavian licensing agent....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.