Super heroes, Me to You, Coca-Cola, Kellogg’s, Pokémon, PAW Patrol among brands featured.
Argos has dedicated significant space in its 2016 Christmas Gift Guide to a wide range of licensed product.
The retailer has given over a large portion of the book to character-led brands such as PAW Patrol, Star Wars and Pokémon, through to lifestyle brands including Kellogg’s, Jack Daniel’s, Nando’s, Heinz and Coca-Cola.
Categories covered include toys, jewellery, food gifting, gaming and clothing.
Within the toy category, big name brands such as Peppa Pig, PAW Patrol, Teletubbies, Fireman Sam, Blaze and the Monster Machines, Bing, Go Jetters, Thomas & Friends, Frozen, Moana, Barbie, DC Super Hero Girls, Shopkins, My Little Pony and Trolls among others are all given key space in the guide.
Argos has also underlined its commitment to the apparel sector, with a dedicated nightwear section featuring PAW Patrol, Star Wars, Batman, The Avengers, Toy Story, My Little Pony, DC Super Hero Girls, Peppa Pig, Disney Princess and Frozen.
In addition, Pokémon and Minecraft tees and backpacks are featured, as is the retailer’s continuing collaboration with Cherokee.
Meanwhile, a healthy food gifting section includes Costa, Pot Noodle, Kellogg’s, Starbucks, Tetley, Coca-Cola, Nutella, Nando’s, Heinz and Jack Daniel’s among others.
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.
