Why we’re backing the B&LLAs: Spring Fair

i2i and Spring Fair is sponsoring the Licensed Talent Brand of the Year.

The organiser of Spring Fair – i2i Group – is the latest sponsor of the Brand & Lifestyle Licensing Awards to outline why it was so keen to become involved with the new event.

Spring Fair is sponsoring the Licensed Talent Brand of the Year, including celebrities and ‘name’ brands in sport, music, art and design and icons.

Saul Leese (pictured), head of retail brand marketing at i2i Group, said: “Spring Fair has made it easier for tens of thousands of retailers throughout the UK and beyond to source licensed products.

“A new licensed products page on the website features the very latest products from Star Wars to Dr Who and where to discover them on the show floor.

“As the UK’s leading retail event for showcasing products across gift, housewares, home textiles, bedding, furnishing and wall art, Spring Fair is proud to support this award.”

The Brand & Lifestyle Licensing Awards takes place at The Dorchester, Park Lane on Wednesday, April 20.

Other partners on board include Advanstar, LIMA, Emerald Exhibitions, Golden Goose, Hallett Retail, Beanstalk, Start Licensing, CPLG, Brands With Influence, IFL Science, Discovery, Kimm & Miller, Octane 5, Pringles, TLC, JCB, Happy Jackson and TLP.

For full details of the categories and how to enter, simply click on this link. Deadline for all entries is February 10.

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