Company is the sponsor of Licensed Lifestyle Brand of the Year.
Emerald Expositions is the latest sponsor of the Brand & Lifestyle Licensing Awards to outline why it was so keen to become involved with the new event.
The company’s new Brand Licensing Select event is the sponsor of Licensed Lifestyle Brand of the Year (you can read the nominees in the category by clicking here).
Liz Crawford, licensing group vp and show director, said that brand licensing provides brands the opportunity to extend the overall life of the brand and generate new revenue streams.
Liz said: “The business of licensing is perfect for current and emerging brands in their efforts increase revenue, while increasing customer loyalty and affinity for the brand.
“For heritage and evergreen brands licensing provides a platform that engages new customers while strengthening the brand image and reputation with core partners and customers.”
The Brand & Lifestyle Licensing Awards takes place at The Dorchester, Park Lane on Wednesday, April 20.
Other partners on board include Advanstar/Brand Licensing Europe (headline sponsor), LIMA, Brands With Influence, Hallett Retail, Beanstalk, Start Licensing, CPLG, Discovery, Pringles, Kimm & Miller, Octane 5, Golden Goose, TLC, IFL Science, JCB, Happy Jackson, TLP, Spring Fair and Perfetti van Melle.
For tickets for the Awards event at The Dorchester, contact Clare Davies on clare@createvents.co.uk or call 01183 340085.
