This ad will be closed automatically in X seconds.

Corsair launches new lifestyle division

‘We see significant growth in the lifestyle brand sector’ says head of licensing, Terry Lamb.

Lifestyle licences have become such an important part of Corsair’s growth, that the company has established a separate division.

The licensee has also taken on additional staff to focus solely on the sector, Corsair’s head of licensing Terry Lamb told The Source.

Terry commented: “We see significant growth within the lifestyle brand sector over the next five years, as many more brand owners recognise the benefits of licensing, not just in generating additional revenues, but also in building and promoting brand awareness.

“It’s this brand building and promotion which has driven our recent licensing deals. Lifestyle licences have now become such an important part of Corsair’s growth, we’ve set up a separate division, and taken on additional staff, to focus solely on this sector.”

Corsair is sponsoring Best Licensed Food or Beverage Brand at this year’s Brand & Lifestyle Licensing Awards.

Terry believes it is important to recognise the value of the brand and lifestyle market, both in its potential and its increasing importance to the licensing industry overall.

“I also think it right we recognise those companies doing a great job of developing the lifestyle side of the licensing industry. Because of this, we are very proud to support and be a part of the B&LLAS,” he added.

The Brand & Lifestyle Licensing Awards takes place at The Dorchester, Park Lane on Thursday, April 27.

Other partners on board include headline sponsor Brand Licensing Europe, LIMA, TLC, CPLG, Beanstalk, Start Licensing, Golden Goose, Pink Key Consulting, TLP, Happy Jackson, Octane 5, Brandgenuity Europe, The Smiley Company, House Beautiful and Country Living Magazine, PowerStation Studios, Autumn Fair, Select Licensing and Monty Bojangles.

You can check out full details by visiting the dedicated website by clicking here.

For ticket enquiries, please contact Clare Davies of Createvents on clare@createvents.co.uk or call 01183 340085.

You can also click here to download a booking form.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
SeminalBigPicture500x500
 
The company has appointed Big Picture Licensing to support and represent Seminal as an introducer agent model to identify and develop new innovative licensing partners on a global basis....
Smileypopups500x500
 
The move follows the success of the brand's franchise stores in China....
TomGatesstageshow500x500
 
Dynamic doodler, homework-hater and lover of snacks Tom Gates and his 'brilliant' world are being brought to life for family audiences across the UK in a new live show, Tom Gates EPIC Stage Show....
POPMoomin500x500
 
The partnership is part of the Moomins’ 80th anniversary celebrations in 2025 and marks the first of two collection releases, with the second due to debut in spring 2025....
HAAmbassadorsgroupshot500x500
 
The first ever celebratory lunch for the Honorary Achievement winners from The Licensing Awards and the Brand Licensing Ambassadors from the Brand & Lifestyle Licensing Awards took place yesterday (20 November)....
PeugeotWildBrain500x500
 
WildBrain CPLG will represent the Peugeot brand globally across selected lifestyle categories including home and garden, electricals, sports equipment, toys and infant products....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.