Kit collab is driven by founder member of the band – and Hammers fan – Steve Harris.
West Ham has joined forces with legendary rock band Iron Maiden for a new kit collaboration.
Driven by founder member of the band – and die-hard Hammers fan – Steve Harris, the Die With Your Boots On collaboration is named after the 1983 song of the same name, and gives fans the chance to show their love for both of the East London institutions.
Steve has been flying the flag for West Ham on stage for decades, with his bass guitar even featuring the club’s logo.
He was heavily involved in the design process of the shirt, commenting: “I think it’s brilliant. I really love that version and colour of the crest, and that old classic kind of kit. It’s a modern shape but with a retro design, and I like that. Up the Irons!”
Iron Maiden fans around the world have embraced Steve’s passion for the club, often appearing at concerts in Hammers apparel.
“One weekend last summer our club shop was inundated with rock fans from all across the globe, and we realised that Iron Maiden were playing two sold out shows at the O2,” said Tracey Stratton, licensing manager at West Ham. “It makes perfect sense to launch this collaboration, and with Steve’s passion for it and attention to detail it has been amazing.”
Pablo Zabaleta – who launched the special kit alongside Steve – added: “Iron Maiden are a huge icon back home in South America and it’s great for fans of West Ham and the band to be able to show their support for both.”
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