London football club significantly expands activity following move into new stadium.
With the huge increase in season ticket holders, wider fan base and with licensing now in-house, the last six months since moving into London Stadium has seen West Ham increase both existing and new licensees to double last year’s roster.
Current licensees are renewing and new deals in previously unlicensed categories including apparel and health and beauty are being negotiated.
Working alongside the commercial department, key club sponsors including Hawes & Curtis and New Era have now taken co-brand licences to sell to the wider market.
Record sales through the new 15,000m2 Stadium Store and new online store are leading to a number of direct source key suppliers, such as Storm, to take licences to supply products through other outlets.
Looking outside of the London Stadium and after last year’s successful pre-season tour, the focus will be on North America as licensees such as Forever Collectibles add new territories to their agreements.
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