West End retailers could take £100m on Black Friday

Sales bonanza should kick start record breaking ‘golden quarter’ for London’s West End retailers.

Retailers in London’s West End are set to benefit from sales of almost £100 million on Black Friday, kicking off a ‘golden quarter’ for the area.

It is predicted that retailers in Oxford Street, Regent Street and Bond Street will notch up sales of £96 million on November 27.

In addition, across the 72-hour period between Black Friday and November 29, sales of over £200 million are being predicted.

The Source reported in October how retailers in the West End are set to benefit from an expected £2.3 billion – with this amount being spent in stores on Oxford Street, Bond Street and Regent Street in the six weeks leading to Christmas.

This total would represent the highest spend since 2007.

“We expect to welcome hundreds of thousands of visitors to the world’s favourite retail destination over the coming weekend, and this year looks set to bring takings back up to pre-economic slowdown levels,” said Jace Tyrrell, chief executive of New West End Company.

“Our aim is to ensure shoppers enjoy seasonal deals in a magical setting, making this Black Friday one to remember for many years to come.”

A further footfall boost should happen on Saturday November 28, when Hamleys holds its first ever toy parade on Regent Street.

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