Pyramid International’s David Wootliff on why Q4 is full of opportunity.
It’s the most wonderful time of the year – and arguably the most important for the licensing business.
But what three words come to mind when thinking Q4 trading in 2018 and why? The Source asked some key names for their feedback.
Today: David Wootliff, commercial director, Pyramid International
“Opportunity, opportunity, opportunity… Given the current market conditions, uncertainty around Brexit, falls in the key trading currencies and the non-stop closures of high street retailers, it is easy to become defensive and look at the negativity of the market, but knowing that we all will celebrate Christmas and look for bargains and great value for money opportunities we need to look at how we can service the retail sector, look at alternative channels and drive sales for Q4.
Having some of the best licences out there certainly helps – Harry Potter is flying, I’m looking forward to Marvel’s Venom and Disney’s Wreck It Ralph’s next adventure.
We’re seeing huge opportunities with gaming licences, both retro and new titles and we have a fantastic licence in the works that by the time you read this will be out there, friends don’t lie…”
This feature originally appeared in the autumn 2018 edition of Licensing Source Book. Click here to read the full publication.
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