This ad will be closed automatically in X seconds.

“We’re looking at what we can do differently”

Tesco’s Natalie Ackerman talks JoJo Siwa, collectable brands and key initiatives.

Tesco F&F Clothing is keen to look at what it can do differently when it comes to licensed activity, according to the retailer’s Natalie Ackerman.

Speaking to Licensing Source Book as part of the judging of the product categories for this year’s Licensing Awards, Natalie – who is licence manager for Tesco F&F Clothing – said: “We’re looking at what we can do differently, such as including DC Comics licences in our baby events.”

Natalie also highlighted some key brands which have performed well for the retailer throughout the summer months.

“JoJo Siwa has been a really good success for us, as well as Avengers Infinity War on daywear. In preschool, it’s Peppa Pig and PAW Patrol,” she said. “We have our eye on a number of girls’ collectable brands such as emoji, L.O.L. Surprise and Pikmi Pops; we worked with emoji on its Chessington World of Adventures initiative in the summer, launching a collection of childrenswear with a swing tag mechanic.

“We have some great licensed activations coming up this Christmas and the New Year, too.”

This feature originally appeared in the autumn 2018 edition of Licensing Source Book. Click here to read the full publication.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
HAAmbassadorsgroupshot500x500
 
The first ever celebratory lunch for the Honorary Achievement winners from The Licensing Awards and the Brand Licensing Ambassadors from the Brand & Lifestyle Licensing Awards took place yesterday (20 November)....
PeugeotWildBrain500x500
 
WildBrain CPLG will represent the Peugeot brand globally across selected lifestyle categories including home and garden, electricals, sports equipment, toys and infant products....
LFquizwinners23500x500
 
Taking place on Thursday 28 November at Lords Cricket Ground, a host of companies have pledged their support....
MrMenLittleMissgroup500x500
 
French studio, Watch Next Media has signed a far reaching deal with Mr. Men Little Miss, securing the TV and VOD rights to develop a new 2D animated preschool comedy series....
PaddingtonH&M500x500
 
The deal was brokered by Lit Licensing Agency, Studiocanal Kids & Family's Scandinavian licensing agent....
EmojiMarca500x500
 
The move will help to bring the brand to more consumers in the Andean territories, with Marca.Me looking to unlock new opportunities to diversify across multiple product categories....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.