WW International is expanding its WeightWatchers consumer products footprint across North America, appointing LMCA to help drive its growth.
The strategic partnership marks a significant expansion beyond WeightWatchers’ existing food and beverage products, bringing new, innovative solutions to market.
The next phase of growth for the brand – which has more than three million active members – will see the introduction of a number of products designed to fit into consumers’ daily routines. These will range from food and beverage options through to lifestyle solutions that aim to support consumers at each stage of their health journey.
“Our partnership with LMCA marks an exciting new chapter in WeightWatchers’ evolution, driven by the voices of our members who have asked for more ways to integrate our solutions into their daily lives,” commented Scott Honken, chief commercial officer at WeightWatchers. “We are energised by this initiative as it allows us to meet our members where they are, with products and solutions that support their health journeys. As the number one doctor-recommended weight management programme, we’re uniquely positioned to expand our offerings thoughtfully and scientifically, while expanding the trust our community has placed in us for over 60 years.”
Ciarán Coyle, president and ceo at LMCA, continued: “We are proud to partner with WeightWatchers to bring their vision to life in new and exciting ways. This isn’t just about adding products to shelves – it’s about meeting the demand for health solutions that people trust. WeightWatchers has decades of credibility in this space, and we know that consumers will be eager to see how this expansion unfolds.”
The new product extensions will be introduced in phases across key retail and e-commerce channels throughout North America, with additional details to be announced in the coming months.
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