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Wedgwood secures three-year RHS deal

Duo partner across three flower shows, plus deal will see launch of ‘tea pop up’ bar.

Wedgwood has secured a new three-year partnership with the RHS.

The deal will see Wedgwood partner with RHS across three flower shows – Chatsworth (pictured), Chelsea and Tatton Park.

It will also include the first ever Wedgwood garden – created by Sam Ovens – which will be revealed at the first RHS Chatsworth Flower Show in June, with Wedgwood as headline partner.

This spring will see the launch of a new teaware, gifting and tea range – called Wonderlust – which will be core to a new ‘tea pop up’ bar. The Wedgwood Conservatory will be present during all three flower shows.

Sue Biggs, director general of the RHS, said: “We feel that Wedgwood are an ideal fit for the RHS and are delighted to renew our historic links with Wedgwood through this important and exciting partnership.”

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