Bioworld International’s Richard Radford on successfully growing the business and continuing its roll out into Europe.
LicensingSource.net catches up with a selection of licensees across a number of categories to find out their expectations for summer trading, how sell-through is going in their respective sectors, concerns and what they are most looking forward to as Q3 approaches.
Today: Richard Radford, head of licensing, Bioworld.
“Bioworld International has been lucky to have grown as a business continually over the previous six or seven years, attributed in more recent times to our continued roll out into Europe.
Like many other licensees, there have been delays in getting product into store due to the well publicised problems with shipping. Similarly, the cost-of-living crisis and lack of disposable income has had a knock-on effect particularly with confidence at retail, which has affected numbers for the first half of this year. However, due to opening several significant new accounts, we will bolster our summer business.
We remain quietly confident that business will be revitalised as the year progresses, with considerable upward trajectory, driven by additional product lines in new categories across some exciting licences as we go into Q3 and beyond.”
This feature originally appeared in the summer 2024 edition of Licensing Source Book. To read the full publication, click on this link.
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