Brands In’s Sue Stanley on how the licensee is focusing on drop-ship and personalisation.
As we continue the journey through 2022, LicensingSource asks a selection of licensees from across various categories how they are looking to make the most of the first quarter of the year.
Today: Sue Stanley, licensing director, Brands In.
“We have a positive outlook on 2022 and hope that, first and foremost, it’s a year where the licensing industry continues to work collaboratively driving through the pandemic and the many challenges that have faced us over the past two years.
Back in 2020 our Brands In business model meant we were able to act swiftly to the changes in the UK consumer retail landscape. Subsequently, we were fortunate to reap the benefits of this in 2021 with increased sales both online and in-store, secure new retail partnerships, expand our product range and drive international growth.
Going into 2022 we will be exploiting each of these successes, while ensuring we maintain strong retail and licensor relationships. In 2022 we will continue to focus on two key areas of our business development, these being drop-ship and personalisation in licensed fashion jersey-wear apparel. Aside from this we are also great supporters of the Products Of Change initiative and hope this continues to flourish in the year ahead.”
This feature originally appeared in the spring 2022 edition of Licensing Source Book. To read the full publication, click on this link.
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.
