Crème d’Or’s Helen Johnson on finding inspiration and striking a balance between quality and value.
As we begin to move through 2023, LicensingSource.net asks a selection of licensees how they are looking to make the most of the first quarter of the New Year despite the wider challenges that everyone is facing.
Today: Helen Johnson, product manager, Crème d’Or.
“We have to be ready for the major retailers who are all ranging confectionery for Christmas 2023, taking inspiration from all we have seen during the past few months. We have to try and strike that balance between quality and value with branding being a key influence for the consumer.
The ISM sweets trade show in Cologne is a great place for us to meet with suppliers and look at what is new to market. It also brings us something to look forward to in the New Year.”
This feature originally appeared in the spring 2023 edition of Licensing Source Book. To read the full publication, click on this link.
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