Misirli’s Emma Vann talks new IP launches and classic additions, plus refreshed product lines across its evergreen properties.
LicensingSource.net catches up with a selection of licensees across a number of categories to find out their expectations for summer trading, how sell-through is going in their respective sectors, concerns and what they are most looking forward to as Q3 approaches.
Today: Emma Vann, commercial director, Misirli.
“As we start to reach the summer trading period, we are all hoping for some warmer weather to help drive sales of our seasonal products. We know that our key customers benefit from an uplift in sales when the sun is shining and we have some great new products on the way across our licensing portfolio, from trainer liners to summer nightwear.
After a tough 2023, we are looking forward to the market being much cleaner, in terms of stock and to sales driven by some exciting new launches. Whether that be new IP including Unicorn Academy and Wednesday, or entering the market with some of our latest portfolio of classic additions, such as Paddington. We will see refreshed product lines utilising our evergreen properties too.
We hope that all of this, on top of our non-licensed ranges, will excite consumers and set the path for a strong second half of the year across our key products and retailers.”
This feature originally appeared in the summer 2024 edition of Licensing Source Book. To read the full publication, click on this link.
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