Kokomo’s Laura Jealous on the success of Hello Kitty’s 50th anniversary, coping with delays in shipping and navigating peak trading.
LicensingSource.net catches up with a selection of licensees across key categories to find out their summer successes and what they see as the highlights and challenges as we enter the ‘golden quarter’ of 2024.
Today: Laura Jealous, sales and marketing director, Kokomo.
“Hello Kitty’s 50th anniversary has been a huge highlight for us this year so far, with many products selling out soon after launch – be prepared to see more of this pop culture icon and her friends.
With peak season fast approaching, our biggest challenge is increasing delays in shipping due to lack of resources at ports or longer sailing lead times.
As we navigate into peak trading it puts extra pressures on our teams to manage. However, we have some fantastic new products and licences launching and can’t wait to see these in stores.”
This feature originally appeared in the autumn 2024 edition of Licensing Source Book. To read the full publication, click on this link.
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