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“We have some exciting preschool learning toys ready for launch”

As we approach the end of the year, LicensingSource.net asks a selection of licensees from across various categories what their one biggest hope is for Christmas (professionally and personally) and what they are most looking forward to in 2022.

Today: Lindsay Hardy, marketing director, Trends UK.

“My biggest hope for Christmas is that people can get together with loved ones (with no restrictions) and have a lovely time. If I could wave a magic wand my Christmas wish would be that no one would be lonely, cold or hungry; that all those who are suffering loss and loneliness can find some comfort in the Christmas message and are not forgotten by friends and neighbours.

Professionally I’m really looking forward to launching some very exciting preschool learning toys, some of which we had to postpone from 2021. There are some fabulous lines coming in Peppa Pig, PAW Patrol, Hey Duggee and brand new Alphablocks and Numberblocks.”

This feature originally appeared in the autumn 2021 edition of Licensing Source Book. To read the full publication, click on this link.

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