Redan Publishing’s Julie Jones on the importance of reminding parents/carers of the endless opportunities magazines offer children.
As we begin to move through 2023, LicensingSource.net asks a selection of licensees how they are looking to make the most of the first quarter of the New Year despite the wider challenges that everyone is facing.
Today: Julie Jones, md, Redan Publishing.
“We think it’s going to be a tough trading time, with our consumers tightening their belts and really watching their discretionary spend. Despite this, it’s important for us to constantly remind parents/carers of young children that we have fabulous content in our magazines that is great value and provides endless opportunities for children to learn in a fun and rewarding way.
We have increased our consumer media spend for the first quarter and we will be attending a local Kids’ Fest to actively encourage and draw our target market to our magazines. We are also running a nationwide competition across our portfolio to win one of ten children’s tablets which will be supported by a complete MU take-over in Tesco stores, again to increase awareness and draw consumers in.”
This feature originally appeared in the spring 2023 edition of Licensing Source Book. To read the full publication, click on this link.
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.
