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“We have a lot to be excited about as a business”

Fran Hales, head of marketing and portfolio at Rubies, talks new licences and looking forward to a fast-paced golden quarter.

As we move into the ‘golden quarter’, LicensingSource.net asks a selection of licensees how summer was for them, what were some of their successes and what do they see as the highlights and challenges as we enter the final part of the year.

Today: Fran Hales, head of marketing and portfolio, Rubies.

“With the summer, warmer weather and holidays galore, we loved seeing the influx in parties, hen and stag dos and festivals across the country. With them come a rise in matching group costumes for friends like Teletubbies, Marvel and Wizarding World for a fun party experience. Alternatively, partygoers utilise our wide range of generic costumes and accessories to help complete the look for their perfect festival outfit.

Going into peak for 2023, we have a lot to be excited about as a business. From new and exciting licences like Wednesday, Monster High and M3GAN to our strong relationship with suppliers which means we have a product stock availability that’s higher than ever before, we’re looking forward to a fast-paced and rewarding ‘golden quarter’.”

This feature originally appeared in the autumn 2023 edition of Licensing Source Book. To read the full publication, click on this link.

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