Blues Group’s Allie Wilson on an injection of new IP, the addition of its new dress-up department and anticipating a successful year.
As we move through 2025, LicensingSource.net asks a selection of licensees across key categories how they are looking to make the most of the first quarter of the New Year – from the trade shows to new product launches and beyond.
Today: Allie Wilson, divisional sales director, Blues Group.
“We are in full swing with 2025 and Q1 is looking very encouraging. With our amazing portfolio of established IPs and an exciting injection of new ones that we have signed recently, we feel 2025 is showing potential to be our strongest year yet.
Our customers are also seeing the benefit of our design driven product which in turn is delivering growth YOY across all our divisions. With the addition of our new dress-up department, we anticipate a very successful year ahead.”
This feature originally appeared in the spring 2025 edition of Licensing Source Book. To read the full publication, click on this link.
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