Pyramid International’s Mordy Benaiah on exhibiting new lines at Nuremberg, Spring Fair, Ambiente and New York Toy Fair, and opening up new opportunities.
As we move through 2025, LicensingSource.net asks a selection of licensees across key categories how they are looking to make the most of the first quarter of the New Year – from the trade shows to new product launches and beyond.
Today: Mordy Benaiah, licensing director, Pyramid International.
“We had a tough 2023 and 2024, so Pyramid had to look at how we could land better sales into 2025. In Q1 we will be showcasing new and exciting merchandise like Fuzzy Mugs, Bags for Life, Fashion Bags, new craft-based stationery and more elevated stationery lines across all our licences. These new products will excite and open up new sales opportunities in retail across EMEA.
Showcasing the new lines is essential so we will be exhibiting at Nuremberg toy fair, Spring Fair, Ambiente and New York Toy Fair. A busy three months of trade shows, but it is important to showcase these new exciting collections and pull in business. We expect 2025 to be a more positive year, but will still face challenges.”
This feature originally appeared in the spring 2025 edition of Licensing Source Book. To read the full publication, click on this link.
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