Dreamtex’s Anthony Duckworth on a strong start to the year and continued retail challenges.
Now that we’re almost half way through 2019, Source catches up with a selection of licensees to find out how the year has been so far, the main challenges and big successes and what hopes they have for the remainder of the year.
Today: Anthony Duckworth, md, Dreamtex
“We have had a really strong start to the year, which has been fuelled mainly by incredibly popular licences such as L.O.L. Surprise and Rick and Morty. We have also seen a surge in sales of Game of Thrones merchandise both in the UK and in Europe.
The retail sector continues to throw challenges our way and we know trade in general remains testing. However, with the right licence and targeted retail promotions we are seeing some success stories out there, for example our recent The Gruffalo FSDU promotion in Sainsbury’s.
The second half of the year will see the roll out of our National Geographic range, which is the first ethically produced licensed bedding to hit the shelves using Repreve, a leading performance fibre made from recycled plastic bottles.”
This feature originally appeared in the summer 2019 edition of Licensing Source Book. To read the full publication, click on this link.
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