HRD’s Joel Berkowitz on why 2020 will be a year of growth for the company.
2019 has already been an eventful year, but arguably there’s more drama to come.
Source catches up with a selection of licensees to ask what they feel are both the positives and the challenges that lie ahead for the remainder of the year.
Today: Joel Berkowitz, founder and director, High Resolution Design
“While all this political turmoil and uncertainty has occurred as of late, it’s never been a better time for us to double down on NPD. As a 4.5 year old business, this is the make or break point for us, with our main focus on finding the ‘cement between the brick’ brands to partner with. You certainly can’t build a house without cement.
In order to combat being turned away by a prospective retailer’s ‘supplier streamlining’, we instead have formed strategic partnerships with the likes of Wow! Stuff and Infinity Brands to let them benefit from our plush vehicle capabilities, plus deliver great product to market that we otherwise wouldn’t have been able to, making it a win-win.
Approaching our fourth Christmas season, we are expecting this year to be a little challenging due to the climate, but with 2020 set to be a year of substantial growth with a cascade of new product, we are prepared for the balancing act up ahead.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.
